For directors and production companies alike, pitches undoubtedly represent a great opportunity. However, they also mean a lot of time invested in unpaid work. The challenges are compounded by rising costs, an increasing number of participants, prolonged decision-making processes, a lack of clarity in commissioning practices, and diminishing production markups.
In response to these issues, we originally launched our Pitch Reform.
We have joined forces with the Producers’ Alliance Advertising Section to develop the PITCH STANDARD 2.0, rooted in our principals.
The PITCH STANDARD 2.0 champions transparency and collaboration among directors, producers, agencies, and clients. It prevents ‘ghost bids’ (on yet-to-be-approved scripts), and introduces the Pitch-Cost-Share (PCS). This production model ensures the agencies/clients to share in the costs. And we have assured that the director receives respectful compensation through this model.
We believe the PITCH STANDARD 2.0 will greatly benefit the industry. It aims to foster a fair and open interaction, building trust and respect between parties. Plus, it helps reduce pitch costs and improve the overall quality of the final projects.
In the following, we take a look at the Pitch Standard 2.0 from the director’s perspective: