Directors Association for Commercials
and Branded Content in Germany


Answers to your questions.

DRCT & Membership

What is DRCT?

What are the objectives of DRCT?

What do I have to do to be a part of DRCT?

Why should I join DRCT?

How can I get involved as a member of DRCT?

Do I have to get involved as a member?

Who makes up the DRCT board of directors?

Can I become a member even if I am not a director myself? / What is a Supporting Member?

Costs & Benefits

How much does a DRCT membership cost?

What does DRCT use my membership fee for?

Does DRCT also offer legal advice?

Do the DRCT board members receive any income from the organisation?

Pitch Standard 2.0 & Pitch Fee

When does the Pitch Standard 2.0 apply?

How does a pitch according to Pitch Standard 2.0 work?

How do I determine my Director's Pitch Fee?

Do I need to negotiate my Pitch Fee?

My production is requesting me for a project without PCS/without Director's Pitch Fee. What now?

A production wants or "has to" go into the pitch with multiple directors. What now?

A production from abroad sends me a script from a German agency for a film for the German market. What now?

My production is not part of the Producers Alliance and, therefore, does not feel obligated to Pitch Standard 2.0.

What should I do if an in-house production of an advertising agency approaches me?

The number of pitch participants is unknown. What now?

Does the PCS depend on the agency's stated budget or the budget submitted by the production?

They ask for a 'One-Pager' instead of a full treatment to avoid PCS/Pitch Fee. What now?

Complete cancellation after the pitch. What now?

Complete cancellation after the pitch: The production does not want to charge the agency a Cancellation Fee. What now?

The pitch has been 'put on hold' by the client. What now?

I am not a member of DRCT and/or not based in Germany.

DRCT Pitch Reform

What exactly is the Pitch Reform?

What is the difference between Pitch Reform and Pitch Standard 2.0?

Why is a Pitch Reform & the Pitch Standard 2.0 needed?

How do I benefit from supporting the Pitch Reform?

How do we implement the Pitch Reform?

What role do the production companies play in this?

Do I have to be a member of DRCT to benefit from the Pitch Reform?

DRCT Network

What is happening on an international level?

Does DRCT support any other platforms or initiatives?

Still have unanswered questions?

Don’t worry, we’ll get that sorted for you! If you’re a member, simply contact one of the Board members via DRCT CONNECT. If you’re not a member yet, please just send us an email: